A home dispenser package circa 1950 |
Indulge
me. Close your eyes and try to remember
a time when you really did need string to tie up those brown paper
packages. When yards of satin ribbon and
six thumbs were needed to keep the colored tissue paper prettily surrounding the
gift box. When the ripped pages of your
favorite book were doomed to be forever sundered. When that torn $5 bill could not be mended and
spent. When there was nothing to hold
your eye lid and nose in peculiar positions to frighten your baby siblings.
Yes,
those were dark, dark days. Before the
invention that rescued us all. In
keeping with this blog’s occasional mission of reminding us of the inventions
that really and truly changed our lives, I give you Scotch Tape!
Actually
tape of any kind in the modern sense hasn’t been around very long. The first marriage of some kind of gum, glue, or adhesive to some sort of material or fabric is credited to English physician Horace Day in 1845. He
devised strips of fabric coated with a rubber gum for use in surgical
bandages. The idea was slow to catch on
because no one had yet thought to put the stuff on reels. It had to be kept laid out flat.
A
small advance occurred in 1921 when a Johnson
& Johnson cotton buyer put a cotton pad on short strips of adhesive cloth
like Dr. Day’s and backed them with crisp crinoline.
The adhesive face protected by easy to peel off waxed paper—and the Band-Aid was born.
But
still no tape on a roll. That was the
creation of a young engineer, Richard
Gurley Drew in 1925.
Drew
had first worked for Johnson & Johnson, so was familiar with adhesive. But he had shifted his allegiance to the Minneapolis Mining & Manufacturing Co.
They were predominately operators of sand and gravel pits. But in addition to the usual customers for
building material, the company had created a profitable niche for itself
marketing their inexpensive raw material as industrial abrasives including various kinds of grinding and polishing wheels,
and new products like sandpaper that
affixed their grit to a disposable backing.
Within this limited field they were innovative and employed bright young
men like Drew who helped develop a new product that could be used wet or dry
and was intended for preparing auto bodies for painting.
One
day Drew was sent to a local body shop along with a salesman, a
common double duty of engineers in those days. He observed that painters in the
shop had a hard time keeping down sheets of paper intended to keep the spray
paint from running where it wasn’t wanted.
An idea was born.
Back
in the lab, drawing on his experience with adhesives, he devised a paper tape
on a roll—masking tape, ever after
the painter’s friend. Of course it took
a little perfecting. He took samples to
one shop, which found the adhesive insufficient to keep a seal. The exasperated
owner told Drew to “Take this tape back to those Scotch bosses of yours and tell them to put more adhesive on it!” Drew not only improved the product, he sold this
employer on the idea of using Scotch as a brand name for the tape, indicating
that it was a thrifty choice.
Drew
was soon given the go ahead to explore other possibilities. High on his list was developing a tape for
use in sealing industrial packaging.
After considerable experimentation, he developed a pressure adhesive
tape on transparent cellophane. After sending samples of a Chicago industrial baker to seal the ends of their wax paper wrapping, the enthusiastic
customer wired back, “You’ve got a product.
Get it into production!”
And they did. Scotch
Brand Celulose Tape was introduced for sale on January 30, 1930.
The development of
automated heat sealing process on packaging lines soon rendered the original
use largely obsolete. But another 3M engineer,
John A Borden,
invented something in 1932 that made the product indispensable to thrifty homes
and offices who need to mend rather than replace torn and tattered items—a dispenser
with a built-in cutter blade.
After the concept of
adhesive backed tape on rolls was established. 3M and other companies came up
with continued innovations—cloth backed electrical tape in the early ‘30’ and a
rubber (now vinyl) version in 1954
and fix-everything Duct Tape in
1942. The introduction of Scotch Brand Magic Transparent Tape in 1961 largely, but not entirely,
replaced the original product. The new tape did not yellow or crack with age
like cellophane, had a matte finish that did not reflect light so that it could
even be used for affixing things to pages for offset press reproduction, and could even be written on with a ball point pen.
Scotch Tape took 3M to a
whole new level as a company. It
eventually introduced many other new forms of tape for specialized applications
and expanded into businesses from office supplies (Post-It Notes), to audio and video tape, to fabric treatments (Scotchgard) and many other products.
And as we can see, our
lives were changed as well. I say damn
fine work, Richard Gurley Drew!
Always love your perspective!
ReplyDeleteGreat piece!
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