When Street and Smith, a Depression era publisher of pulp fiction decided to try and boost the sagging sales of its
flagship magazine Detective Story Magazine they took a flyer on radio, which was just coming into its
own as a platform for dramas. David
Chrisman of the Ruthrauff & Ryan
advertising agency was hired to create a package that would frame stories
from the magazine adapted by editor/publisher William Sweets. It was
decided to have the stories introduced by a mysterious, nameless narrator. Several possibilities were tossed around until
writer Harry Engman Charlot
suggested the eerie and sinister sounding The Shadow.
Detective
Story Hour
premiered on Thursday July 31, 1930 on the CBS
Radio network. It was the first interaction
of an American cultural phenomenon which
would go on to become one of the longest running an most popular radio dramas
of all time, a long running series of twice-a-month
pulp novel and spawn movie serials and
features, comic books, and a TV series.
The character of The Shadow would help inspire the superhero genre on in comic books, especially
The
BatMan and the Green Hornet on radio. The Hornet was depicted as the modern nephew
of Lone Ranger by as Detroit radio station desperate for a mystery program to match The
Shadow.
But
all of that was as yet in the future.
The character and the radio show both had some growing and adapting to
do.
In
those early broadcasts, the eerie introduction that became famous was not yet
in its full form. The Shadow did not yet
have a secret identity and was not an active participant in the stories, just a
kind of omnipresent observer to the unfolding yarn. But the narrator voiced by James LaCurto and later Frank Readick uttered the now familiar
introduction “Who knows what evil lurks in the hearts of men? The Shadow knows…” Audiences were hooked from the beginning.
Smith
and Street were gratified by the success of the show, but somewhat stunned by
the audience reaction to The Shadow. But
being smart purveyors of popular culture, the company wasted no time in cashing
in. On April 1, 1931 the company
launched a new magazine, The Shadow, a quarterly which
featured a complete novel in each
issue plus additional detective short stories.
The editors commissioned Walter
B. Gibson, a prolific pulp writer and stage
magician as the principal author of the novels which were published under
the name Maxwell Grant.
Gibson
fleshed out the character and invented the mythos surrounding him. The new book was such a sensation that within
months it went from a four times a year schedule to twice a month—requiring the
hyperactive writer to churn out 75,000 word stories every two weeks in addition
to later contributing to the radio program, comic books, and a daily syndicated comic strip. Although eventually other writers were
brought in to take up some of the slack, Gibson would go on to pen 282 of the
325 Shadow novels. And after the pulp
magazine folded he went on to write three additional longer form novels under
his own name in a new series issued by Belmont
Books.
In
the Gibson stories The Shadow’s secret identity was Kent Allard, a World War I air
ace who flew for France and was known as the Black Eagle. After the war,
Allard turned to the challenge in waging war on criminals. He faked his death
in the South American jungles, then
returns to the States. Back in New York
City, he adopted numerous identities to conceal his existence, Lamont Cranston, a “wealthy young man
about town,” being just one of them.
Alard blackmails the real playboy into allowing him to assume his
identity while he travels the world.
Assuming
the identity of Cranston and others the Shadow pursued villains relentlessly by
night employing the skills of a cat burglar,
hypnotist, magician, and master of
disguise to seemingly be anywhere. He
would often torment the men—and occasional woman—he stalked with ominous taunts
from the darkness, often driving them to near insanity. In the end either The Shadow would cut the
bad guy down in a blaze of gun fire or lead him into a police trap, or even
have him killed by his own accomplices or victims. For most of the duration of the pulp series
there was no hint that The Shadow possessed any supernatural powers.
The
lurid pulp covers gripped readers with an unforgettable image of the anti-hero. He wore a large, wide
brimmed black hat pulled low over
his face revealing on intense staring eye.
Over an ordinary black business suit
he wore a crimson lined black cape pulled up revealing only a
hawk-like nose.
With
the magazine launched, the company was still a little unsure how to use the
character on the radio show. They even
tried to employ him as the narrator for another short lived series based on a Smith
and Street rag, Love Story Hour, which took over the original Thursday night
slot. Detective Story Hour shifted to Sunday evenings. In September, 1931 the program acquired a commercial sponsor and was re-named the
Blue
Coal Radio Revue but it remained an hour long program with Frank
Readick starring as The Shadow.
The
following year the show and its sponsor jumped to NBC on Tuesday and Wednesday nights. Readick remained the star, although LaCurto
sometimes filled in. And the program was
now officially what audiences had called it all along The Shadow.
As
the radio dramas began to integrate the narrator into the story lines, some of
them borrowed from and adapted from the novels for the sake of simplicity some
elements of character as portrayed by Gibson were dropped or altered. First to go was any mention of Kent Allard or
other assumed identities. The Shadow was
Lamont Cranston. To avoid bringing the
action to a screeching halt to explain in each episode how the Shadow seems to
be everywhere, a key part of the novels, it was said simply that he “had the
power to cloud men’s minds.” This was
inferred to be a form of hypnotism mastered
by The Shadow in the Orient. Later in the series it he seemed to have acquired
a super power of invisibility.
One
of the most important differences between the books and the show was the
introduction of a female accomplice, Margo
Lane, who learns Cranston’s secret, becomes his companion and possible
lover, and abets him in his crusade. The
part was added to give a feminine voice to the series, and Lane sometimes
stepped in as narrator explaining her part in the unfolding drama. Gibson was resentful of this change and
refused for quite a while to include Lane in his novels, finally giving in to
public pressure after 1940.
Orson Welles as The Shadow |
In
1937 the program moved to the Mutual
Network and Sunday nights where it became an institution. And with a new Shadow, youthful wiz kid Orson Welles and Agnes Morehead as Margo Lane the program took on the form that is
most remembered, and which is still heard on old time radio programs and available on CD collections. Although the
famous introduction and the closing sinister laugh were still provided by
recording of Readick, Welles’s deep rich
voice and nuanced performance built tension as never before.
Welles
only stayed with the show for two seasons, moving on to his own ambitious Mercury Theater of the Air and Hollywood, taking Morehead with him on
both adventures, but his stamp remained on the program through the several
other actors called upon to portray the mysterious crime fighter including Bill Johnstone (1938-1943), John Archer (1944-1945), and Bret Morrison (1943-1944, 1945-1954). Lane was portrayed by Morehead through 1940
then by Majorie Anderson
(1940-1944), Grace Matthews
(1946-1949), and Gertrude Warner (1949-1954).
The
show remained popular and Blue Coal remained the usual sponsor on the East
Coast until replaced by the U.S. Army and Air Force, and later Wildroot Cream Oil. After 1953 no regular single sponsor could be
found and the program was sustained by
the network with spot advertising. That
was writing on the wall, listeners and advertisers were abandoning long form
drama radio for the glamor of television. The
Shadow aired its last original episode on December 26, 1954.
The
Shadow also lived across multiple other media.
There were several film versions, mostly by minor studios, beginning
with a series of two reel shorts produced by Universal Pictures during the first flush of success on the radio
in 1930-31. The first entry in the
series, A Burglar to the Rescue, was filmed in New York City with the
voice of The Shadow on radio, Frank Readick.
Subsequent instalments were filmed cheaply in Hollywood with different
actors. In 1937 and ’38 Rod La Rocque starred in two Grand National Pictures releases.
The
Shadow
was a 15 episode cliff hanging serial starring Victor Jory in probably the most memorable cinematic portrayal for Columbia in 1940. Poverty row Monogram Pictures,
best known for their westerns, made
three super-low budget entries in the post war years.
In
the 1958 two pilot episodes of a
failed TV series were slapped together and released to theaters as Invisible
Avenger.
The
character did not get a first class film presentation until 1994 when Alec Baldwin and Penelope Ann Miller appeared in The Shadow in what
Universal Pictures hoped would be a block
buster. The film feature John Lone as an Asian supervillain working to develop an atomic bomb, and a supporting cast of Peter Boyle, Jonathon Winters, Ian
McKellan, and Tim Curry. Although the film made money, it was not
warmly greeted by critics and failed to become a mega-hit.
The
Shadow fared better in illustrated print.
Walter Gibson participated in a daily
strip drawn by Vernon Greene which
ran for two years, 1940-42 and covered six adventures adapted from his novels
until it was cancelled along with many other strips to preserve paper during
the war years. The strips were assembled
and released as two comic books.
Publishers
Street and Smith published their own comic book series, Shadow Comics for 101 issues
between 1940 and 1949 based on the magazine version of the hero. Archie
Comics tried to cash in on the super hero craze in 1964 with a new series
based on the radio show. In the second
issue of an eight book arc, a blond Lamont Cranston and The Shadow was transformed
into a muscular superhero in green and blue tights. Loyal Shadow fans
were not amused and neither was the intended teen age audience.
D.C. Comics produced four
Shadow series—a 12-issue series (Nov. 1973 - Sept. 1975) drawing heavily on the
atmosphere of the novels and the graphic content of their covers; a 1986
min-series, Shadow: Blood and Judgment that brought the old hero to modern
New York; and in 1987 a new a monthly series by writer Andy Helfer and drawn primarily by artists Bill Sienkiewicz and Kyle
Baker continuing the modern universe of the mini-series. During this period The Shadow also made cross
appearances in other DC Comics, particularly Detective Comics where
Batman acknowledges the now elderly Shadow as his inspiration and we learn that
the character had once saved the lives of Bruce
Wayne’s parents.
From
1989 to 1992, DC published a new Shadow series, The Shadow Strikes,
written by Gerard Jones and Eduardo Barreto set in the ‘30s and
returning The Shadow to his pulp origins.
Marvel Comics also had a crack
at The Shadow with a graphic novel, The Shadow 1941: Hitler’s Astrologer
by writer Dennis O’Neil and artist Michael Kaluta who had worked together
on D.C.’s first series.
Dark Horse
Comics
acquired the rights to The Shadow and published the mini-series In The
Coils of Leviathan in 1993, Hell’s Heat Wave, and The Shadow and Doc Savage both in 1995 as
well as two single issue specials.
In
2012 Dynamite Entertainment began
yet another new series written by Garth
Ennis and illustrated by Aaron
Campbell and a mini-series Masks,
teaming the 1930 era Shadow with the Spider,
The Green Hornet and Kato, and a 1930s version of Zorro.
More books are on the way.
It
seems that after all of these years pop culture fans still can’t get enough of The
Shadow.